I recently moderated a panel on marketing health and wellness to consumers at the New York Spa Alliance. As is often the case at spa industry events, the “pampering vs. wellness” debate popped up. Is pampering an important part of wellness? Or should spas avoid referencing pampering at all cost lest they be perceived as […]
This week, Intelligent Life magazine posted an article on their blog refuting the benefits of spas. Spas often take a bad rap as being a superficial luxury indulgence (“dedicated to narcissism” the Intelligent Life article says.) The article describes spas as “a mish-mash of promises” using a hodge-podge of modern technologies alongside ancient healing remedies […]
